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It’s hard – if not impossible – to succeed at content marketing without creating blog posts on a regular basis. Every successful blog is built on a solid foundation of content, but it’s consistency that’s the real key to successful search engine rank. According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI.

For example, if I hadn’t been consistent with my strategy, you probably would never have heard of Quicksprout.com, let alone this blog. I wouldn’t have shown up in any search result.

The truth is that writing a compelling blog post that drives traffic and leads is no easy task. Sure, you can easily churn out 300 – 500-word generic blog posts that won’t impact any search query need, let alone grow your business – but I’m sure that’s not what you’re looking to create.